For Wolf, the ideal indoor climate encompasses more than just temperature and humidity; it is a crucial aspect of one's quality of life. Consequently, their viral campaign is centered around the question, "Katze oder Therme - which contributes more to overall well-being?" This campaign features four brief videos, viewable on Facebook and YouTube, along with a contest. In these clips, the advantages and disadvantages of cats are compared to those of a Wolf heating system across various disciplines.