Shape up with Slim’s! The design isn’t just eye-catching, it also shows you what you can expect from product.

SRO-Slim-Stage

Slim’s portfolio has 3 product categories: Shape, Mass, and Vitamins. Their clever formula promises visible results in just 2 weeks without the yo-yo effect - a Black Magic Nutrition. The challenge was to create a simple and modern package that stands out on the shelf and communicates the promise.

Slim_Logo-Label-Tag_3
Slim-Shape_Chaptior
Packaging_Shape_Carbo_2
Packaging_Softcase
Packaging_Shape_3
Shape-Animation-min

The packaging design of the „Shape“ product line plays with female silhouettes. However, we did not want to create an ideal image, but rather visualize for consumers their goal, such as a bikini figure or a healthy and dynamic body.

CityBannerMockup-Shape
Slim-Mass-Chaptior
Packaging_Mass_3k
Packaging_Mass_Softcase
Packaging_Mass_3
Mass-Animation-min

The packaging design of the „Mass“ product line features strength symbols. We don’t want to fool the consumer into thinking that a shake is enough to steel his body. It remains a sweaty act, but it definitely goes faster with our "Mass" products.

CityBannerMockup-Mass
Slim-Vitamins-Chaptior
Packaging_Bio_Magnesium
Packaging_Bio_Vitamins
Packaging_Bio_Softcase
Vitamin-animation-min

The packaging design of the „Vitamins“ product line shows the silhouettes of the ingredients. Because with vitamins, it’s all about their healthy content.

CityBannerMockup_Vitamins
Tablet-mockup
Mobil-mockup-shape
Mobil-mockup-shape
Mobil-mockup-Mass
Mobil-mockup-Vitamins
Slim_Range_ende

Year

2012

Deliverables

Creative lead,
Packaging design, 
Visual Identity, 
UI & UX design

Creative lead

Studio RonOemus

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