The size of a compact camera with the quality of a professional one. The new Panasonic GF1.

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In our global advertising campaign for the brand-new Lumix GF1, we refined and pointedly presented this idea in such a way that the customer can immediately understand the practical benefits of the product.

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Year
2009
Deliverables
Concept,
Art direction,
Graphic design
Art director
Ron Oemus,
Joachim Zeh
Text
Klaus Bender
©  Studio Ron Oemus. Forever and ever
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